Monday, 12 March 2012

33.333333 Helvetica forever

My trip to Kelly Mark's recent show 33.333333 at Diaz Contemporary this past weekend turned out to be a trip to nostalgia.  Her collection of ten Letraset drawings, composed solely of the now obsolete Letraset letters and symbols, assembled into a giant nebulous machine of Helvetica and other fonts which spanned the entire wall length of 33.333333 feet.

Mark at Diaz, Toronto 2012:





The elegant and timeless Helvetica font from 1957: